![]() ![]() The TV program “ Rap of China” is one of the main causes which allowed rap to develop a huge fanbase across the country. “Rap of China”: the launchpad for Chinese rappers The main objective of the group is to underline the aspects of living in Chengdu and to share their culture with the world, also trying to avoid the strict censorship of the government caused by the topics of the lyrics. The unique characteristic of this group is the fusion between the Sichuanese dialect and mandarin in their lyrics. The popularity of the “Higher Brothers” band increased the fame of the CDC. It’s also considered one of the most influential hip-hop labels in China and the main supporter of the famous Chinese rappers’ group “Higher Brothers” during its early days. Source: YouTube, Chengdu Rap House (CDC) logo In January 2023, the word rap was searched more than 10 million times per day, reaching a peak of 111 million on the 14 th of the same month. Its popularity is also shown by the multi-purpose app WeChat. Starting in 2020, Chinese rap music has become the 2 nd most streamed genre on Netease Cloud, a Chinese music streaming platform developed by Netease corporation and the alternative to Spotify in China. The music market in China is extremely wide and developed, with more than 727 million netizens who used at least one streaming platform as of December 2022. Rap in numbers – from its popularity among younger generations to TV contests Indeed, the first rap songs were shared through illegal sites and then publicized legally, creating what nowadays is one of the most influential music genres in China. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. Risk assessment for a transport operator in Greater China.A world’s leading battery manufacturer setting its foot in China.A global tech company’s development of mobile payment in China. ![]() ![]() A global social media platform’s China export advertising expansion. ![]()
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